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dc.rights.licensehttps://creativecommons.org/licenses/by-nc/3.0/legalcodenone
dc.contributor.authorPetersson McIntyre, Magdalenanone
dc.date.accessioned2019-08-01T11:46:27Z
dc.date.available2019-08-01T11:46:27Z
dc.date.issued2013none
dc.identifier.issn2000-1525none
dc.identifier.urihttps://www.genderopen.de/25595/1483
dc.description.abstractThis article examines gender and cultural sense-making in relation to perfumes and their packaging. Gendered meanings of seduction, choice, consumption and taste are brought to the fore with the use of go-along interviews with consumers in perfume stores. Meeting luxury packages in this feminized environment made the interviewed women speak of bottles as objects to fall in love with and they de-scribed packages as the active part in an act of seduction where they were expecting packages to persuade them into consumption. The interviewed men on the other hand portrayed themselves as active choice-makers and stressed that they were always in control and not seduced by packaging. However, while their ways of explaining their relationship with packaging on the surface seems to confirm cultural generalizations in relation to gender and seduction, the article argues that letting oneself be seduced is no less active than seducing. Based on a combination of actor network theories and theories of gender performativity the article points to the agency of packaging for constructions of gender and understands the inter-viewees as equally animated by the flows of passion which guide their actions.none
dc.language.isoengnone
dc.subject.ddc306 Kultur und Institutionennone
dc.subject.otherconsumptionnone
dc.subject.otherperfumenone
dc.subject.otherseductionnone
dc.subject.otherpackagingnone
dc.subject.othergendernone
dc.subject.othershop-alongnone
dc.subject.otheragencynone
dc.titlePerfume Packaging, Seduction and Gendernone
dc.typearticle
dc.identifier.doihttp://dx.doi.org/10.25595/1477
dc.source.pageinfo291-311none
dc.type.versionpublishedVersionnone
dc.source.journalCulture unbound : Journal of current cultural researchnone
dc.source.issue2none
dc.source.volume5none
dc.identifier.pi10.3384/cu.2000.1525.135291none
local.typeZeitschriftenartikel


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